Why should software companies market purpose over features? Why should software companies market purpose over features when everyone else is shouting about functionality? The simple answer: Software companies market purpose …
Software solution providers: How do you stand out in South Africa? Being a software solution provider with a great product in South Africa isn’t enough. You need to stand out!The …
Most independent software vendors (ISVs) struggle with a common marketing problem: they’ve built great software, but can’t get it in front of the right buyers. You might have an impressive …
Building a great software product is only half the job. If your software business isn’t actively generating leads, your pipeline won’t grow, no matter how strong your code is or …
If you’re a South African software company with a clever product and no real pipeline, it’s not your tech that’s broken — it’s your marketing. You’re competing against loud, well-funded …
Let’s get straight to it: A marketing plan packed with fluff, hype, and vague promises isn’t a strategy — it’s a budget leak. SMEs can’t afford to waste time (or …
Small businesses don’t have time or budget for fluff. They don’t need “omnichannel synergy” or “next-gen solutions.” They need leads, sales, and sanity. And that’s where honest marketing wins. When …
If you’re an SME in South Africa, chances are you’ve been burned. By marketers. More than once. Marketers say they’ll boost your visibility. Marketers promise leads, likes, clicks, and fame. …
Let’s not sugarcoat it—digital marketing and customer loyalty are the power couple your client retention dreams are made of. Think Beyoncé and Jay-Z, but with fewer music videos and more …
Let’s cut to the chase—digital marketing is not just a buzzword that Sam from sales nods at during meetings. It’s a secret weapon – an arsenal aimed at getting leads …
