Home
Finding your brand’s purpose with starting with why
Our hero (that’s you, by the way) embarks on the journey of discovery by venturing into the Golden Circle—Simon Sinek’s legendary map to meaningful branding. At the very core of the circle lies the sacred truth: Brand purpose begins with ‘Why’, your why. Why do you exist? Why should people care? Why does your brand do what it does?
Like any epic hero, your brand must dive deep into its origins. Was it born from frustration? A eureka moment? A desire to make the world better? Answering these questions unlocks the first milestone on your adventure: understanding your brand purpose and setting the foundation for a brand that stands for something bigger than profit.
How to find your brand’s purpose
No hero’s journey is complete without trials and tribulations. The search for brand purpose is no different. You’ll need to battle the dragons of doubt, navigate the treacherous waters of market competition, and dodge the quicksand of meaningless buzzwords.
But fear not! The clues are all around you. Talk to your customers—what problem are you solving for them? Look at your company culture—what values drive your decisions? Examine the impact you want to leave on the world—what legacy do you want to create? Your brand purpose is hidden in the answers to these questions, waiting to be uncovered like treasure at the end of a perilous quest.
Importance of brand purpose
At last, we reach the climax of our journey—why does brand purpose matter? Because without it, your brand is forgettable. It’s a faceless entity lost in the abyss of indifference. But with brand purpose, you become a legend.
A clear brand purpose fosters customer loyalty, attracts like-minded people to your team, and gives your brand an unshakable identity. It’s the difference between a brand people tolerate and a brand they love, follow, and fight for.
So, brave adventurer, the path is clear. Define your brand purpose, and let it be the sword that cuts through the noise, the torch that guides your way, and the magic that turns your brand into something truly unforgettable.
The journey begins now.
