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How to effectively rank on Google as an ISV
Most independent software vendors (ISVs) struggle with a common marketing problem: they’ve built great software, but can’t get it in front of the right buyers. You might have an impressive …
How to generate leads and grow your software business
Building a great software product is only half the job. If your software business isn’t actively generating leads, your pipeline won’t grow, no matter how strong your code is or …
The 5-step marketing checklist for South African Software companies
If you’re a South African software company with a clever product and no real pipeline, it’s not your tech that’s broken — it’s your marketing. You’re competing against loud, well-funded …
9 marketing red flags every SME should watch for
Let’s get straight to it: A marketing plan packed with fluff, hype, and vague promises isn’t a strategy — it’s a budget leak. SMEs can’t afford to waste time (or …
Five reasons honest marketing works better (and costs less)
Small businesses don’t have time or budget for fluff. They don’t need “omnichannel synergy” or “next-gen solutions.” They need leads, sales, and sanity. And that’s where honest marketing wins. When …
The biggest lies marketers promise clients (and how to spot them)
If you’re an SME in South Africa, chances are you’ve been burned. By marketers. More than once. Marketers say they’ll boost your visibility. Marketers promise leads, likes, clicks, and fame. …
How do I use digital marketing to build customer loyalty?
Let’s not sugarcoat it—digital marketing and customer loyalty are the power couple your client retention dreams are made of. Think Beyoncé and Jay-Z, but with fewer music videos and more …
How can I track the ROI of our digital marketing campaigns?
You’ve got content going out, ads running, and your social feed is looking great – but when someone asks what the ROI of all that digital marketing is, you freeze …
Do I need digital marketing for my small business?
Digital marketing for my small business? Yes—absolutely, undeniably, unapologetically yes! At Brandnamix, we believe small businesses deserve marketing that’s as real and powerful as the hustle behind them. We exist …
Why is a marketing strategy important?
A marketing strategy isn’t just a fancy document—it’s your roadmap to success. Without a marketing strategy, you’re just throwing spaghetti at the wall, hoping something sticks. We’ve all been there—that …
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